Corporate Culture

CP ALL believes that corporate culture is the “organization’s life force” that makes the organization strong and enables it to grow sustainably. Therefore, the principles of working together on the basis of values or guidelines for working together are divided as follows.

“Our Way”  To continue for sustainable growth in the next 30 years with “Our Way.”

CP ALL is aware of external changes that are changing rapidly and drastically than the past.  The company has therefore mobilized the brainstorming from more than 4,000 executives and representatives to find ways to create sustainable growth for at least 30 years.  The results from brainstorming, it enables the company to receive important and necessary values ​​for sustainable growth called “Our Way” (5 development), consisting of “TRUST,” “COACHING,” “INNOVATION,” “SMART,” and “COMMUNITY AWARENESS.”

Respect for Diversity and Inclusion

Respect for diversity and inclusion remains the Company’s commitment, emphasizing equal treatment which does not discriminate based on nationality, skin color, religion, gender, sexual preferences, citizenship, age, disability, or other characteristics considered to be a human right. By managing diversity and accepting differences in an appropriate manner, with believes that it is able to attract and retain people who are capable and good, as well as bring out and make use of the best potential and capabilities from employees. In this regard, the Company has established the Diversity and Inclusion Policy and Guidelines with the aim to mutually benefit its business operations and employees as follows:

Fair Labor Practices

CP ALL is committed to fostering a work-life balance for its employees, accommodating diverse needs while maintaining high performance standards. This is achieved through flexible work arrangements that allow employees to tailor their schedules to their personal requirements and commitments. The company implements flexible work arrangements in three main forms:

The flexible working model is designed to promote employee well-being. Help attract and retain talented employees to work happily and grow with the organization

In addition, the company is committed to respecting the labor rights of employees. and fair practices to comply with laws and policies under Thailand and International Labor Protection Act through appropriate employment, wages, working hours, holidays, and benefits for employees as follows:

The Company offers various welfare benefits to employees and provides support covering all key areas of the Company. The objective is to enhance holistic well-being for employees while working with the Company, such as emergency loan benefits from financial institutions with special interest rates, housing rental subsidy, subsidy in case of working in a provincial office (hardship allowance), as well as welfare security for life, such as provident funds, life insurance for disease and accident, group health insurance that provides protection for employees and their families, welfare on emergency loans for employees and their families, and financial assistance in the event of disasters. Other welfare includes health services (CP ALL Health Care Center) and a fitness center for employees (The Tara fitness Club) with a trainer who is an expert in a variety of disciplines. There are other projects, such as the Exercise My Way project and health measurement service by pharmacists with modern equipment-with the objective of promoting employees’ health.

Notes: Important areas in the implementation of support encompassing employees working in the office area, distribution center area, and operating areas of 7-Eleven stores.

These flexibility and benefits  Helps boost employee morale, increase productivity, reduce absenteeism, and help attract  Including retaining talented personnel with the organization  Reduce employee turnover rate  As a result, the company was able to improve its financial performance and non-financial results.

New Employee Hires with breakdown

Average Hiring Cost/FTE (Baht)

Positions Opened by Internal Employees (%)

Employee turnover rate which breakdown

Employee Voluntary turnover rate which breakdown

Freedom of Association

The Company facilitates freedom of expression of opinions and channels for individuals to inform their concerns through a variety of channels such as electronic mail, information center, Company's online media, bell ringing, and Voice of Employee system, as well as through the Welfare Committee in the workplace, established under the Labor Protection Act 1998. At present, there are 2,397 employees representing the Welfare Committee or 100% of all employees. A meeting is organized every quarter for discussion. In 2023, additional recommendations approved were as follows:

Promoting equal opportunity and employee diversity

The Company commits to treating all employees equally and to respect the diversity of individuals on the basis of nondiscrimination of race, religion, gender, the color of one’s skin, language, age, and those with disabilities. The Company encourages and considers all employees in the employment process—for them to get an opportunity to develop their potential and career advancement equally. Supporting career development by hiring individuals with disabilities, the Company has been consistently advocating for employee rights. In 2023, various seminars and workshops were conducted to educate and promote awareness on topics aligned with global social trends such as "Diversity, Equality, and Inclusion." During Pride Month, activities were organized specifically for the LGBTQ+ community to foster support for diversity and gender equality, as well as supporting all sectors and agencies in reducing inequality and truly creating opportunities. This extends to encouraging all groups of employees to show their full potential, internally and externally, to expand into the development of suitable products and services via an understanding of people’s diverse needs. Expected consequences are non-discrimination and absence of all forms of threats in business operations.

Living Wage

Due to employees being a crucial pillar in driving business success, the Company prioritizes their welfare above all else, ensuring they receive adequate care. It is mandatory that the Company’s employees shall receive proper care, welfare, training, and other rewards and experience a good atmosphere at work and a safe workplace. The Company ensures that all employees are paid fair wages. The Company, therefore, has established a policy and principle on compensation and benefits. Employees and business partners (Store partners) salaries and benefits are regularly reassessed to be competitive in the same industry group, Additionally, the Company provides financial support and compensation that exceeds legal minimum wage requirements, along with additional allowances for expenses other additional allowances, such as overtime payments, transportation allowances, special allowances, housing rental support, food subsidies, and performance incentive payments. to ensure that the Company fairly pays wages and other benefits, The Company also conducts evaluations of compensation and benefits the Company analyses wages annually by participating in a wages and benefits survey program led by leading global consultancy organizations, the Korn Ferry Hay Group and Mercer. The Company has also arranged to assess the impact of changing costs of living and other employment considerations in business operations. The Company has a target to fully assess the living wage of 100% of its employees within 2025 and putting in place plans to increase this analysis to critical tier-1 suppliers and contractors in the future.

Living Wage Assessment Coverage

CPALL informs all contractors ,suppliers and franchisee on the living wage guidelines. In 2023, more than 75% of CPALL's own operations, suppliers, contractors and franchisees have been assessed on living wage.