Good Health and Well-being
Key Performance in 2023
New products that focus on health and wellness
Sales of health New products
Sales of organic products (Food)
Sales of organic products (Non-Food)
Participants in the health care awareness program: "Healthy Community"
Key Progress in 2023
“Product research and development for consumers who are health conscious (VG For Love)” Project (continuous)
Elderly food project
Food for Health Project by Lotus’s (continuous)
Tao Kae (Entrepreneurship) project: A model for community health center
CPRAM Junior Chef Project
"Care, attention, and far away from diabetes" Project
Health screening project (continuous)
Significantly Affected Key Stakeholders
Supporting the SDGs
End hunger, achieve food security and enhance nutrition and promote sustainable agriculture
2.1 End hunger and provide security for all, especially the poor, those in a fragile state, and infants-they should have the right and access to safe and nutritious food
SDG 3 Ensures healthy lives and promotes well-being for all at all ages
3.8 Achieve universal health coverage, including financial risk protection, access to quality essential health services, access to essential medicines and vaccines which are safe, effective, high-quality and affordable
SDG 12 Ensures sustainable consumption and production patterns
12.4 Achieve management of chemicals and all waste categories throughout respective life cycle in an environmentally friendly method in accordance with agreed international frameworks, which significantly reduce emissions into air, water and soil, as a means to maximize reduction of negative impacts on human health and the environment
Performance Against Goal
2030 Goal
25Increase the number of new health & nutrition products and services
Progress against goals
Performance Summary 2023
Private Brand Products
Sale volume of total consumer products
Sale volume of total consumer products by Category
The number of products focusing on good health and well-being (food and beverage)
Total Product
The Number of Existing Products
The Number of New Products
Sale volume of products focusing on good health and well-being in food and beverage per total sale volume in food and beverage
Sale volume of products focusing on good health and well-being in food and beverage by Category
Remarks :
- The information reported only covers jointly developed products (Private Brand: PB) and general products (National Brand: NB) sold through various CP ALL offline and online channels
- The data reported is based on the Company's healthy food and beverage product criteria
Co-developed products for good health and well-being (Private Brands Only)
Food
 |
Product that are reduced in saturated fat, trans fats | 0.01% | 8.23 million Baht |
 |
Product that are reduced in sodium | 1.48% | 1450 million Baht |
 |
Product that are reduced in sugar | 0.87% | 849 million Baht |
 |
Product that contain increased nutritious ingredients | 0.55% | 537 million Baht |
 |
Product that reformulated (Used alternative ingredient) | 0.49% | 472.95 million Baht |
Non-Food
 |
Product that reduced artificial ingredients | 0.25% | 17.19 million Baht |
 |
products with more natural vegetable based ingredients | 0.78% | 54.73 million Baht |
 |
products with EU-Eco Label or third party equivalent | 1.91% | 133.43 million Baht |
Products for good health and well-being (Total Health)
Food
|
Product that are reduced in saturated fat, trans fats | 0.01% | 22.47 million Baht |
|
Product that are reduced in sodium | 0.62% | 1632 million Baht |
|
Product that are reduced in sugar | 0.95% | 2525 million Baht |
|
Product that contain increased nutritious ingredients | 0.42% | 1110 million Baht |
|
Product that reformulated (Used alternative ingredient) | 0.22% | 591 million Baht |
|
Product with reduced artificial | 0.02% | 44.69 million Baht |
Non Food
|
Product that reduced artificial ingredients | 0.02% | 17.18 million Baht |
|
products with more natural vegetable based ingredients | 0.82% | 650.29 million Baht |
|
Products with EU-Eco Label or third party equivalent | 0.18% | 141.76 million Baht |
Remarks :
- The information reported only covers jointly developed products (Private Brand: PB) and general products (National Brand: NB) sold through various CP ALL offline and online channels
- Covers ready-to-eat food, beverages, and consumer products (Process food) based on product criteria for the health, food, and beverage segment. (Food)
- Covers facial, body cleansing products, and household products based on the non-food health product segment. (Non-Food)
Nutritional Labelling on Products
 |
Display nutrition labels information of international standards compliance for
100% of products Display nutrition labels information of Guideline Daily Amounts (GDA) by the voluntary for ready-to-eat food at 46% |
Risks and Opportunities
With increases in current health risks, consumers have higher expectations for the quality of products which promote health. The Company emphasizes sourcing, production, and distribution to enable consumer access to products with appropriate nutritional value and reduce negative impacts on consumers, which is considered a violation of basic rights to good health. The Company supports good health behaviors of consumers through research on healthy products including functional food, personalized foods, food with reduced additives and preservatives, food with reduce sugar intake, food with reduced palm oil, food without coloring or fat, in addition to food with alternative protein, and superfood products. The Company supports activities which assist in promoting physical health and creates consumer behavior in selecting products which promote good health.
Management Approach
The Company operates "Providing a good quality of life" according to the organization's "7 Go Together" strategy related to health and nutrition policy. The approach strictly controls the production and sale of nutritious and safe products in addition to creating product information access available to consumers through clear product label display details, including production information compliant to national rules, regulations, and standards.
In addition, the Company develops products through researching food innovations and continually increasing nutritional value through joint research between CP Foodlab Company Limited and the Product Development and Quality Assurance Office, CP ALL Public Company Limited. Joint research between the Company and external organizations includes Thailand Institute of Scientific and Technological Research (TISTR) and the Department of Product Development, Faculty of Agro-Industry Kasetsart University. Simultaneously, the Company established criteria for healthy products within the Company’s control (Private Brands) to be certified by external agencies and international standards.
The Company aims to promote and support the food and beverage product segment through reduced amounts of sugar, fat, sodium, and additives including preservatives, food coloring, sweetener substitutes, and antimicrobial additives (Antibiotics) etc. Product development for increased nutritional value includes supplementing vitamin A, zinc, iodine, fiber, iron, etc. In addition to the food and beverage product group, the Company also promotes the sale of organic products and products which contain natural ingredients for the beauty, cosmetics and household product segment to create quality and diverse healthy options for consumers.
The Company carefully selects quality raw materials from responsible sources for products containing certified and traceable Genetically Modified Organisms (GMOs). The established processes for continuously monitoring and reviewing of operating results ensure organizational drive to promote health and well-being, and short-term and long-term goal achievements. The compiled database policy for policy development, operation plans, and various future Company research plans.
Healthy Food & Beverage Products Criteria
The Company complies and refers to announcements from the Ministry of Public Health on nutritional and health standards to develop products for good health along with setting criteria for food and beverages considered health products, which are divided into 4 categories:
Products that are certified or pass the criteria for “Healthier Choice” or Thai Healthier Logo certified by the Institute of Nutrition, Mahidol University
Foods that have an increased or decreased nutrition or without nutrients according to the law or standards, e.g., according to the announcement of the Ministry of Public Health (No. 182) B.E. 2541 (1998)
Fresh vegetables and fruits or foods that retain their natural benefits or have not to pass manufacturing processes or food with nutrition and sufficient energy for one meal
Medical food, functional food, or food supplement according to the announcement of the Ministry of Public Health (No. 238) B.E. 2544 (2001) and the Ministry of Public Health (No. 293) B.E. 2548 (2005)
Examples of healthy food and beverage products
Organic Products
Ready-to-eat salad Easy Fresh
Product features and health benefits:
5 types of ready-to-eat salad vegetables include organic cos, organic green oak, organic red oak, organic red coral, and organic butterheads which are fresh, crisp, naturally sweet, and contain vitamins and minerals from fresh vegetables.
Release date:
December 15, 2022
Number of branches where products are available:
Nationwide
Reduce sugar, fat or sodium products
Peptine Drink D 100 ml.
Product features and health benefits:
Drinks with small protein molecules, Original Soy Peptide, 0% sugar, with 300 IU of Vitamin D and zinc, has properties to strengthen the body's immune system and is a choice for health-conscious consumers for brain nourishment, stimulation, and preparedness to work every day.
Release date:
September 14, 2023
Number of branches where products are available:
Nationwide
Additive Reduced Products
Cage Free fresh chicken eggs, U Farm brand, pack of 4 eggs
Product features and health benefits:
Selected special breeds of hens are raised 100% naturally outside the cage where hens eat specially formulated grain food formulated by animal nutritionists. The natural product is 100% chemical-free, good for health, and a source of fresh, clean, and environmentally conscious protein source.
Release date:
September 15, 2023
Number of branches where products are available:
Bangkok and surrounding areas, Nakhon Nayok, Chachoengsao
Products with natural main ingredients
5 types of ready-to-eat mixed nuts, KC brand
Product features and health benefits:
5 types of mixed beans, consisting of white beans, red beans, chickpeas, and tiger beans, are high in dietary fiber, good fats, antioxidants and easily digested protein.
Release date:
April 27, 2023
Number of branches where products are available:
Nationwide
Healthy Non-Food Products Criteria
In addition to food and beverage products, the Company aims to promote the distribution of non-health food products which encompasses facial and body cleansing product and household product segments. The Company criteria for non-health food products include organic products, products with reduced additives, products with natural components or ingredients, and products with environmentally friendly product labels.
Examples of non-food products for health
Personal Products/Cosmetics
Organic Products
Dentamate herbal toothpaste, peach mint, 11 g.
Product features and health benefits:
Toothpaste which utilizes fragrance retention technology and extra coolness with Encapsulated Cool Mint Technology to keep your breath smelling fresh for longer durations. The product contains natural Premium Organic ingredients certified by Ecocert and Micro Silica which assists in removing stains while cleansing teeth gently with Max Fluoride 1500 ppm to effectively prevent tooth decay. It contains
green tea leaves and aloe vera extracts certified with the organic mark to assist in relief and reduction of tooth sensitivity.
Release date:
September 9, 2023
Number of branches where products are available:
Nationwide
Additive Reduced Products
D-Nee Organic Liquid Soap for New Borns, 2OO ml.
Product features and health benefits:
Liquid soap which can be used for both bathing and washing hair is formulated from a gentle formula for newborns which contains 7 types of natural ingredients. The pH balanced formula maintains skin and hair balance, is ease to rinse, but isn’t dry and tight due to moisturizing agents. The Hypoallergenic tested product makes skin soft and hair smooth with gentle fragrance retention on skin. The product is free from gluten, parabens, chemicals, soap agents, SLS agents, silicone, and synthetic dyes.
Release date:
February28, 2023
Number of branches where products are available:
Nationwide
Products containing natural components or ingredients
Johnson’s Cornstar Blossom Baby Powder 2OO g.
Product features and health benefits:
Safety tested and made from 100% natural food grade corn starch, the product helps absorb moisture 2 times more than conventional products and does not contain parabens, phthalates, dyes and chemicals which may cause irritation, thus reducing the chance of having sensitive skin (Laboratory test results, Johnson & Johnson Consumer Inc., April 2017, United States). The product assists in preventing
rashes which may be caused by dampness while providing a light and fresh scent.
Release date:
August 3, 2023
Number of branches where products are available:
Nationwide
Household Products
Products with eco-friendly product labels
Sunlight Lemon, refill bag, 455 ml.
Product features and health benefits:
Concentrated dishwashing liquid which eliminates stubborn stains up to 10 times faster with 100% natural enzyme extracts and the packaging made from 100% recycled plastic, which reduces plastic by up to 2.56 tonnes/year.
Release date:
December 1, 2023
Number of branches where products are available:
Nationwide
Products which contain natural components or ingredients
ปรับผ้านุ่มไฮยีนเนเจอร์ โอเชี่ยนบลูม 490 มล.
Product features and health benefits:
Hygiene Expert Care Life Nature Ocean Bloom scent is first time a special concentrated fabric softener product uses extracts from 100% Life Nature innovation natural ingredients, a method to design natural fragrances directly to your hand. Through selecting the fragrant power of AQUA FLOWER* flowers from the Mediterranean region and combining the first sunshine of summer, this significantly fragrant and unique product created by nature opens the experience of a special fragrance. This fragrant which is soft and long lasting offers the best from nature and can be up to 90% naturally biodegraded, thus friendly to the environment.
Release date:
February 9, 2023
Number of branches where products are available:
Nationwide
Creating awareness and support for healthy product consumption
The Company develops knowledge and research health products in collaboration with various agencies with expertise in food, including the Thailand Institute of Scientific and Technological Research (TISTR) and the Department of Product Development, Faculty of Agro-Industry, Kasetsart University. The analysis of food nutrients and nutritional value, which is conducted by internal and external departments both inside and outside the Company, includes sodium content, sugar content, fat content, and transfat content, etc., to ensure products are appropriate according to consumer age group, from 18 months old children to the elderly, including those with specific nutritional needs or patients.
The Company specifies details of key components, safe operations, and storage requirements for clarification through nutritional labels on products, an approach which complies with laws, regulations, and other standard practices. The details provide consumers with product information, important ingredients, and nutritional value, thus enabling consumers to avoid foods which may trigger allergic reactions and adverse effects towards people with underlying health conditions or congenital diseases. The product label includes details pertaining to zero social and environmental impact, including carbon footprint, animal welfare, etc.
In addition, the Company encourages suppliers to create nutritional labels using the Guideline Daily Amounts (GDA) to show energy, fat, sugar, and sodium per serving. In 2023, this practice covered 100% of all ready-to-eat food and beverages according to laws, regulations, and other Company standards. An increase in 46% of suppliers have created voluntary GDA nutrition labels.
Examples of health products labeled with nutritional and Guideline Daily Amounts (GDA) energy values
Food & Beverage Products
Whole grain bread
Product features and health benefits:
Low cholesterol, protein source, high in dietary fibre
Release date:
July 10, 2023
Tuna with rice berry
Product features and health benefits:
Low fat, Low cholesterol, Eat Well protein source
Release date:
October 26, 2023
Japanese mushroom and stir-fried fresh chilies with rice
Product features and health benefits:
Low saturated fat, low cholesterol, protein source
Release date:
July 6, 2023
The Company tracks and inspects product labelling which does not conform to the Company requirements and may cause harm to consumers. In 2023, the Company received 8 case reports from a government agency regarding important ingredient display details, unclear consumer instructions or product instructions, unsatisfactory marketing communications according to laws, regulations, and other practices the Company adheres to. These incorrect labelling reports prompted the Company to proceed with product recalls. There was a total of 57 recalls regarding incorrect production or expiration date, no production or expiration date, and unclear production or expiration date.
Managing product quality and safety throughout the supply chain
To create confidence in the delivery of quality, safe, hygienic and standardized products, the Company establishes quality control standards throughout the processes of cultivation, production, receiving products, arranging and distributing products, sales and services.
In addition, the Company established clear policies regarding GMOs consistent with legal guidelines, including regulations regarding products containing GMO ingredients announced in the country to ensure that raw materials and products are safe for consumers. A process to responsibly source raw materials throughout the supply chain in addition to promoting suppliers to adopt the approach was performed through answering questionnaires and certification of genetically modified products in high-risk groups as required by law. The Company promotes product labeling, which includes raw material or genetically modified product information, to relay detailed information to consumers.
Key Project in 2O23
In 2023, the Company performed awareness activities, product support and access to safe foods in addition to developing products for good health according to the healthy choices criteria continuously. This approach increases adequate and appropriate nutritional value under the “Product Place People Channel and Technology” strategy through various projects as follows:
strategy of “Product, Place, People, Channel, and Technology”
Prouct
Developing and selecting products of delicious taste, diverse, safe, and nutritious
Place
Find the right location, create a good atmosphere, and drive consumption
People
Build knowledge and understanding for consumers, communities, along with staff skills development
Channel
Create access to health products and services in all channels; offline and online, and vending machines
Technology
Use artificial intelligence to analyze data. Develop health-centric applications
1. Research and development of products for good health
“Chef Cares Ready Meal” Health food products project
CP ALL selects food products which are good for Thai people's health thus providing consumers easier access to quality food through "Chef Cares Ready Meal", a ready-to-eat food product created by leading chefs attaining world-class awards including Asia's 5O Best Restaurants/The World's 5O Best Restaurants. Through using quality ingredients from CPF, including Benja chicken and Kurobuta pork, to revise fine dining menus into delicious and nutritionally complete ready-to-eat meals, the meals utilize world-class food technology innovations without preservatives or additional MSGs while controlling appropriate sodium levels according to Ministry of Public Health advice. In 2O23, 11 Chef Cares products were sold at 7-Eleven stores, generating over 3OO million Baht in revenue, with 1OO% of all Chef Cares profits given back to society to support various projects under the foundation. Through donating ready-to-eat food to underprivileged communities in accordance with the Chef's Dream project, scholarships are provided to professional chef training programs for students who lack support. The project also doubles as an online knowledge hub.
“Product research and development for consumers who are health conscious (VG For Love)” continuation project
CPRAM is committed to researching and developing new products to meet the needs of health-conscious consumers. At present, the products that have been marketed are ready-to-eat meals under the VG for Love brand. A new group of food for consumers with plant-based consumption, Plant-Based Diet under the concept of sustainable development which align with the direction of CPRAM in the 4 forms of love, namely love for health, love for animals, love for the environment, and the love for the earth. Food is divided into 5 categories as follows:
Vgan-J
Vgan
Lacto Veggie
Ovo Veggie
Lacto-Ovo Veggie
Currently, VG For Love plant-based products offered
Generate an income of over
Elderly food project
CPRAM is committed to creating quality food for Thai society and aims for all consumers to have good health and quality life through developing food for the elderly which emphasizes the importance of health under the “Creator” brand. This food brand considers the amount and type of essential nutrients required, appropriate chewing properties in sourced food and raw materials, elderly age digestion and absorption, and non-elderly consumers who desire a high-protein diet. By selecting to eat “Creator” food, one receives complete nutrition and “Easy to chew, easy to digest” healthy food, which is high in nutritional value, has good taste, and satisfies the needs of an increasingly aging society in Thailand and around the globe.
Examples of elderly food products
Product features and health benefits:
105 kilocalories energy, high protein, high calcium, low cholesterol, source of dietary fibre, iron and vitamin B1, no MSG, soft and easy to chew.
Release date:
September 28, 2023
Number of branches where products are available:
18 branches
Product features and health benefits:
180 kilocalories energy, high protein, low fat, low cholesterol, no MSG, soft and easy to chew.
Release date:
September 28, 2023
Number of branches where products are available:
18 branches
Food for Health Project by Lotus’s continuation project
Lotus’s commits to delivering good, quality, and nutritious products to meet the needs of consumers of all ages. Lotus’s focuses on developing new products as well as adjusting the original product formula to be good for health by reducing sweet, oily, and salty or adding nutrients that are essential to the body, and while the products still maintain delicious taste, hence all consumers can buy healthy products at affordable prices across all sales channels. All Lotus's food products are quality controlled, inspected, and undergone nutritional analysis. Many of the products are certified with the “Healthy Choice” logo. Lotus’s cooperates with suppliers and business partners who have expertise in the subject and build consumer awareness, both in terms of information that appears on the product label, information on health and well-being through all communication channels, and various activities to make decision-making easier for consumers to choose healthy products.
| 1. Build the mindset of “Delicious. Good Health. Every day at Lotus’s” | 2. Develop healthy product | 3. Build awareness in all communication | |||
|---|---|---|---|---|---|
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Lotus’s is committed to developing and producing health products continuously. Examples of Lotus’s brand products (Own brand) developed according to healthy choices criteria, which have continually received good responses from consumers in terms of quality, taste, and nutritional value include the whole wheat bread and ice cream groups.
2. Raise awareness. Support Healthy Product Consumption
Tao Kae (Entrepreneurship) continuation project: A model for community health center
The Company continues to expand its services to increase community convenience through access to health products, including common household medicine through 7-Eleven stores by appointing a Health Master, a pharmacist to provide health information at eXta Plus drug stores (eXta plus) and 7-Eleven store employees which consults pharmacists at ALL PharmaSee. This approach enables support for the consumption of nutritious food and the safe use of medicine among community members.
CPRAM Junior Chef continuation project for the 15th year
7 CPRAM branches nationwide organized the “CPRAM Junior Chef” project for 15th consecutive year for juniors and their parents, as well as fellow CPRAM employees. The organized activities allow children and youth to have food experiences beneficial to their lives, promotes creativity, and encourages people to dare to think and express themselves, along with providing knowledge regarding safety, nutritional value, aesthetics, and awareness of food wastage. In 2023, a total of 280 children and youth participated in the CPRAM Junior Chef activities, with a total cumulative number of 1,538.
“Care, attention, and far away from diabetes” continuation project
Lotus’s promotes health and well-being of the people, supporting consumers in accessing basic health services, health care awareness and prevention of non-communicable diseases (NCDs) from eating good food. Lotus’s established a service point for basic diabetes screening for the general public where blood sugar level measurement service, basic physical examination services including blood pressure measurements, body mass index (BMI) determination, in addition to diabetic knowledge, was provided without charge continuously for the 6th year.
Impact and Benefits
The number of people who used the diabetes screening service
People at-risk were recommended additional medical consultation
Number of people educated regarding prevention of non-communicable diseases (NCDs)
Health screening continuation project
Lotus’s collaborates with corporate allies and renown brands including the National Cancer Institute, Kanchanabarami Foundation, Mor Dee application, and Sabina Company, to organize activities in October for the occasion breast cancer prevention awareness month (Pink October). The activities included discussions to provide knowledge and send encouragement to patients, free breast cancer screening, and activities to sew artificial breasts and the subsequent delivery to patients.
Impact and Benefits
Number of people who used breast cancer screening services
Number of volunteer-made prosthetic breast delivery
Support income from the sale of MeStyle women's underwear and clothing under Lotus’s brand worth to the National Cancer Institute
Lotus’s organized “Lotus’s Aerobic Dance Fit & Fun” aerobic campaign in front of Lotus’s store
Lotus’s is committed to being a SMART Community Center, a center for smart living for all community members. Along with sustainability goals to promoting good health and well-being of Thai people, the organized "Lotus's Aerobic Dance Fit & Fun" aerobic dance campaign activities were modified to suit modern lifestyles following health and exercise trends with professional trainers for Bodyweight – Cardio – Free Dance. The classes were taught free of charge on site and online at 10 Lotus’s branches in Bangkok and on the online platform TikTok.
Lotus’s collaborates with the Department of Health to initiate the COVID-19 vaccine service cooperation unit
Lotus’s engages in socially beneficial activities for the community in conjunction with the Bangkok Health Department through initiating COVID-19 vaccination services to the public, an approach in accordance with Lotus's commitment Health & Well-being support at Lotus's, Minburi branch. Pfizer and Moderna stimulus vaccines are available to the public at no cost for those aged 5 years and over throughout June 2023.
Managing product quality and safety throughout the supply chain
CP ALL cares about product quality and safety from sourcing to reaching consumers
| 1. Upstream: Care for food safety from farms | Product Development and Quality Assurance Divison in CP ALL provides knowledge in quality control and management methods which reduces raw material impurities to SMEs prior to processing into products sold in 7-Eleven stores |
In 2023, CP ALL collaborates with manufacturers to establish measures to separate impurities from raw materials prior to production, including agricultural planning, crop rotation to reduce disease and insect accumulation, proper chemical usage methods, microorganism introduction to eliminate foreign matter to reduce chemical usage, and harvesting period advice to ensure product quality |
| 2. Midstream: Quality and safety controls throughout the distribution process | Distribution center quality inspection agency conducts quality checks and product arrangements during product delivery. Temperature checks are conducted for temperature-controlled products in addition to transport vehicle assessments to maintain specified standards. Products which do not satisfy standards are not transferred to 7-Eleven stores |
In 2023, 0.02% of products were damaged while in transit and were inspected |
| 3. Downstream: Quality and safety controls for all services (Product traceability) | Quality Store System Standards Inspection Agency (QSSI) assesses service management and product quality according to SAVEQC policy, including considering maintaining store standards, providing customer services at satisfactory levels. Inspections are scheduled monthly. In 2023, store standards will be inspected through customer services access satisfaction. The average store standard score is 93.16% Product quality standards inspection agency (QA) establishes standards to improve quality of products, services, quality management, and considers previous claims. Random inspections are proactively performed to assess product quality standards, legal compliances, and labeling. Products are recalled if standards are not reached |
In 2023, store standards will be inspected through customer services access satisfaction. The average store standard score is 93.16% In 2023, recall of non-standard products or products not compliant to laws and regulations occurred 115 times in 104 categories. Customer product recalls occurred 35 times for 46 items |
Makro cares about product quality and safety, from sourcing to consumers
| 1. Upstream: Care for food safety from farms | Provided knowledge on controlling quality of raw materials and production by Makro Initiative Accreditation (MIA) or determining guidelines for producing agricultural products in accordance with Good Agriculture Practice (GAP) standards and company standards under the brand MQP (Makro Quality Pro) by allowing groups of farmers and business partners to conduct self-assessments in both online and offline formats to inspect the production and product quality aspects including size, sweetness, etc | In 2023, the Company increased operations knowledge in production and delivery of standardized products to consumers. Currently, 100% of over 350 farmers and suppliers have received MQP and selected brand standards training |
| 2. Midstream: Quality and safety controls throughout the distribution process | The Makro Initiative Accreditation (MIA) system was further developed to evaluate product standards in preparation for product standard certification within Company distribution centers and product sales centers including:
|
In 2023, the Company prepared for certification application for product standards through the Makro Initiative Accreditation (MIA) assessment system |
| 3. Downstream: Quality and safety controls for all services (Product traceability) | Continuously utilizes the Makro i-Trace system with back trace capabilities to raw material sources and product nutritional information. The system is capable of recommending food menus covering product groups: vegetables, fruits, meat, seafood, bakery groups and processed food groups |
In 2023, the database in the Makro i-Trace system covers products in the vegetable, fruit, meat, seafood, bakery group. and more than 14,000 processed food items, covering 100% of food products under the Aro brand In addition, the Company applied the Makro i-Trace system to branches in the Republic of the Union of Myanmar |
Produce Recall Process
Metric used to determine the compensation of executive members
The company cascaded the corporate KPIs to designated functions. A few KPIs are joint KPI for the performances that required cross-functional collaboration. The executives, who are responsible for the sales of the health products and new healthy product development, are Chief Merchandising Officer (CMO), Chief Research and Development Quality & Assurance (RDQA), and General Manager of Product Development Division. To achieve this target, it reflects in their 15%, 15%, and 10% weight in the respective executives’ performance evaluation (KPIs).
Other Information
Performance Data of Health & Well Being
| GRI Standared | Required Data | Unit | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|
| Health and Well-Being | ||||||
| G4-FP6 | Percentage of total sales volume of consumer products, that are lowered in satured fats, trans fats, sodium, sugars and added sugars | Percentage | 3.12 | 1.32 | 2.33 | 28.00 |
| - Ready to eat | 3.12 | 0.15 | 1.88 | 22.58 | ||
| - Packaged Beverage (exc. Alcoholic) | 0.00 | 1.16 | 0.46 | 4.13 | ||
| - Process food | 0.00 | 0.00 | 0.00 | 1.30 | ||
| G4-FP7 | Percentage of total sales volume of consumer products, that contain nutrition ingredients like fiber, vitamins, minerals, photochemicals or functinal food additives | Percentage | 0.00 | 6.93 | 1.09 | 3.73 |
| - Ready to eat | 0.00 | 1.01 | 1.05 | 1.77 | ||
| - Packaged Beverage (exc. Alcoholic) | 0.00 | 5.92 | 0.05 | 1.93 | ||
| - Process food | 0.00 | 0.00 | 0.00 | 0.04 | ||
| Percentage of total sales volume of consumer products that are renovated/reformulated | Percentage | 5.66 | 7.55 | 0.75 | 0.21 | |
| - Ready to eat | 3.80 | 2.21 | 0.75 | 0.21 | ||
| - Packaged Beverage (exc. Alcoholic) | 1.86 | 5.33 | 0.00 | 0.00 | ||
| - Process food | 0.00 | 0.00 | 0.00 | 0.00 | ||
Remark
- The reporting data is covered only scope of private brand (PB) that sells through various CP ALL’s channels both online and offline
- The reporting data is covered the products that certified “healthier choice”, and the formula adjusted products that aligned with the laws and the international/local accepted standards i.e. Notification of the Ministry of Public Health (No. 182) B.E.2541
