Message from Chairman

Soopakij Chearavanont

Chairman CP All Public Company Limited

Soopakin Chearavanont

Chairman CP All Public Company Limited

To achieve the goal of being and organization that stands alongside the Thai society under the principle of “Sustainability for All” through the integration of sustainability concepts in tree dimensions: environment, society, and good governance and economy, as the main axis driving the business forword.

Thailand’s economy in 2O23 was surrounded by varieties of challenges which are slow global demand and exports, decelerated China’s economy and a slow recovery of international tourists. The key driver of Thailand’s economic trajectory in 2O23, however, lies in the continuously growing domestic demand and consumption. Guided by the principle of ‘Sustainability for All’ which is aligned with the Sustainable Development Goals (SDGs) framework of the United Nations and Charoen Pokphand Group’s Three-benefit Principle, CP ALL has been consistently monitoring the Thai economic cycle and structural factors. So, we are able to identify the opportunities and risks that challenge our business in all important aspects and enabled us to develop our business sustainably in all three dimensions; ie. environment, social, governance and economy.

CP ALL is committed to achieving the goals of our Sustainable Development: Phase 2 (2O21-2O3O) via the three main projects of which we have continuously made progress in 2O23. On Environment, the ‘7 Go Green’ project not only fosters our collaboration with customers to regularly reduce and quit the use of plastic bags, but also creates awareness and enhances our employees’ capability in driving systematic waste management and energy management along with promoting environment friendly transportation, and packaging. This empowers CP ALL to become a climate action leading organization and will enable us to achieve our goals on carbon neutrality and zero business-operations food waste by 2O3O, and net zero emissions by 2O5O. For the quality of life and well-being of community, the ‘7 Go Together’ project focuses on promoting new knowledge and innovations, as well as essential vocational skills. This initiative has contributed to cost reduction, increased income, and expanded opportunities for farmers and small-scale entrepreneurs. In addition, CP ALL established an award and recognition initiative to honor, inspire and encourage potential small-scale entrepreneurs to elevate their product quality to the international standards, and foster sustainable growth for the future. Furthermore, the Company has collaborated with various entrepreneurs to reduce prices of goods and services in order to bring down the cost-of-living burden for consumers. Regarding the governance and economics, the ‘7 Go Right’ project has elevated the assessment process of various crucial sustainability issues and financial materiality. This encompasses human rights issues, which are assessed through a Double Materiality Assessment approach and practical workshops involving representatives from all sectors and internal risk management units. On preparation for the future, CP ALL has developed plans to mitigate the impacts of emerging risks in three key areas: 1) Readiness towards Artificial Intelligence (AI) technology in e-commerce businesses by learning, developing, and implementing AI technology to response to the evolving demands and lifestyle of today’s consumers. Subsequently, this initiative encourages the refinement of processes and optimization of workflows in order to provide customers with a prompt and more personalized experience ensuring our leadership position in the convenience retail sector. 2) Proactive plan addressing the challenges of the complete aged society through rigorous research and development of health enhanced products and services accessible across all age groups. This initiative is designed to meet the diverse lifestyle needs of individuals, attract a larger elderly clientele, and cultivate opportunities for business expansion. 3) Readiness towards the government’s waste reduction guidelines by reducing the volume of plastic packaging waste in landfill disposal.

In the rapid changing world, the Company’s unwavering belief in our corporate values, gratitude and faith in creating value for the country and community serve as the bedrock of CP ALL’s fine culture. This foundation enables the Company to overcome crises and drive our business growth stably towards sustainability in all dimensions.

On this occasion, I would like to extend my commendations to all colleagues who steadfastly uphold the values of our organization, demonstrate gratitude, and serve as a good virtue role model in various social aspects. These contributions propel our organization forward to overcome every challenge. With the unity and collaboration among all of our employees, I believe that CP ALL will thrive and successfully achieve our sustainability goals.