Impact Measurement and Valuation

Management Approach


Overview of CPALL’s Impact Valuation Methodology

1

Frame

What is the business case for impact valuation

2

Scope

Consider each externality and identify material impacts. Conduct an assessment of:
– The impacts of each program
– The organizational focus
– Geographical and time boundaries

3

Indicator selection

Identify a set of indecators to measure the inputs, outputs and expected impacts

4

Work plan

Work plan includes the logistices for collecting data, and specific valuation techniques to be used

5

Data collection

Data collected on the indicators agreed in previous steps. This will include primary and secondary data

6

Valuation

Measure and value the main impacts. This might include a combination of qualitative, quantitative and monetary valuation

7

Reporting

What are the key messages for internal and external audiences

8

Apply

How to integrate impact valuation into business decisions

Golden Banana Project

Ongoing Project to Promote Golden (Hom Thong) Banana Farmers. The project focuses on supporting products from farmers and small entrepreneurs, starting from making teaching materials to train farmers, and promoting plantations to be in accordance with the standards. The products should be able to be traced back to their plantation/production origin. The project also promotes knowledge of packaging and storage, increases distribution channels, both online and offline through 7-Eleven stores and 7Delivery.

The Golden Banana Project generates more income for farmers and small entrepreneurs and more employment in the community. Currently, the project covers over 18,165 rais of agricultural land in 36 provinces. Meanwhile, the impact assessment results from the past projects reveal that the Golden Banana Project had 202.15 times more positive than negative impacts.

The average income increase of small entrepreneurs and farmers is

3.5  million Baht or  38.02%

before joining the project

Farmers participating in the project

2515  persons

(Increase of 62.36% from 2022)

The yield of Golden Bananas enters the market by

109  million bananas per year

For an economic value of

994  million Baht

(Increase of 21.78% from 2022)

Impact Measurement and Evaluation 2023

Economic Impact

  • A stable income
  • Add value to agricultural products
  • Develop agricultural product standards












Social Impact

  • Build a banana plantation learning center
  • Knowledge transfer from generation to
    generation
  • Strong Farmers Group to increase the competitive advantage
  • Better health of people in the community
    due to the reduction of chemical use



Output Metric
Total number of farmers participated in the project 2,515 Farmers entrepreneurs participated in the project

Environmental Impact

  • Reduce the use of chemicals and increase the use of biological substances
  • Reduce contamination and chemical residues in agricultural areas
  • Reduce the use of water and other resources and use them cost-effectively according to GAP
    principles
  • Maintain soil quality according to GAP principles

Output Metric
Total number of plastic disposals on land and sea 228 tonnes of plastic waste disposed of on land and sea

Economic Value

  • Total cultivation area 18,165 rais
  • The yield of Golden Bananas is more than 109 million bananas per year, accounting for an economic value of 994 million Baht












Social Value

  • Create jobs for the community by encouraging the screening and packaging factory in each region to accept Hom Thong bananas from farmers in each region. The objective is to distribute income and increase employment
  • Increase distribution channels which can expand the screening and packaging factory to cover all regions. The objective is to distribute Hom Thong bananas to 14,545 7-Eleven stores, valued at 994 million Baht

Impact Valuation
The income of the project participants increased by an average of 3.5 million Baht per year

Environmental Value

  • Use of appropriate chemicals in safe
    quantities. Promote the use of bio-fertilizers and bio-based products, which in effect result in reducing the use of pesticides and chemical fertilizers by more than 40% and reducing costs for farmers by 786.5 Baht per rai
  • Use resources more efficiently
  • Help maintain soil quality


Impact Valuation
4% reduct downstream plastic waste compared to 2022

Impact Measurement and Evaluation

Economic

(Total annual net revenue generated from Golden Banana)

Downstream Impact

994 million Baht

Social

(Total annual additional net revenue generated for farmer)

Social

(Total annual societal from
plastic production)

Upstream Impact

1357 million Baht
2.65 million Baht

Environmental

(Total annual downstream impact from plastic production)

Downstream Impact

4.06 million Baht

The Golden Banana Project has caused

Positive impacts > negative impacts 202.15 times

Remarks : The times of impacts calculating from the social impact and the environmental impact.

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